Many entrepreneurs will happily outsource the creation of their business website and other online presence. Once there’s money in the bank, they’ll hire a graphic designer, programmer, social media manager, and/or accountant. But they’re reluctant to hire a professional writer to create their content.
Companies and business owners often underestimate the importance of hiring a professional writer. Not a lot of business owners would consider themselves “good enough” to be a web designer, but many think they can write the content themselves. But their content is not as good as what a professional copywriter or content creator can deliver.
Thinking like this can also lead to a faulty SEO strategy that does nothing to attract traffic to your website. And on top of that, it’s just stealing your time away from more important things.
That’s Why You Need to Hire a Professional Writer
Let’s make this clear from the get-go: I’m not just arguing this from the writer’s perspective. As a business owner, you need that special somebody to help you get the business off the ground and convince clients to keep coming back. The lesson to be learned today is simple – if you want your brand to succeed, you’re going to need to hire a professional writer with experience.
Powerful headlines, clear bullet points, relevant subtitles, content that keeps the reader hooked, compelling calls to action, and content that can turn the coldest traffic into frantic buyers – these are all objectives that can be accomplished by a professional writer according to Copyblogger.
Still not convinced? Fair enough. There are many arguments for and against taking this route. But here are five reasons why you should absolutely hire a professional writer.
1. Their Schedule Is Built for Writing – It’s What They Do
Think about what you do for a living. Maybe you’re an investor, or you run an eCommerce business. Maybe you sell information products (courses) or you’re the head of marketing at a big product or service-based giant. Whatever you do, you probably have plenty on your plate already. So you need to choose additional tasks carefully to avoid overloading yourself and losing focus.
We all know that multitasking doesn’t really work. All it does is divide your attention, which leads to lower quality for everything you produce. But what’s more – multitasking can also be detrimental to your mental cognitive processes over time.
Don’t feel obliged to multitask and get distracted from your main responsibilities. Hire a professional writer – to write your sales pages, blog posts, newsletters, whatever – and let them focus on what they do best, while you do the same.
2. They Can Make Sure Your Grammar, Spelling, and Vocabulary Is Error-Free
This isn’t to say you can’t handle those three things yourself, but a professional writer is more likely to spot errors than somebody who doesn’t do it for a living. And because errors scare off potential clients, you will need a professional writer to make sure your content is error-free.
They’ll also be familiar with the tools needed to take care of common writing mistakes. Tools like Grammarly can be excellent in the hands of pretty much anybody. But a writer and/or editor can truly unlock their potential.
Tip: Make sure your writer also proofreads what they write to ensure that no errors slip through. They’re only human after all!
3. It Is Less Expensive Than You Think to Hire a Professional Writer
More well-established companies tend to look for writers with a degree in English, for example. But recently it has become clear that there’s more to it than just formal education. Finding a full-time freelance professional writer who understands your requirements, and who has past work samples to demonstrate their quality, might be enough. This means you can hire an excellent writer without a degree who will charge you less than someone with formal writing education.
You can find talented writers on freelance workplaces like Upwork and LinkedIn, whether you want to hire a blog writer or a copywriter. Finding the perfect writer on these sites, however, can be hit and miss. You’ll need to put in a bit of time to read over profiles and check past work experience. Sometimes it might not work out, and you may need to start from scratch halfway through your project. But if you’re on a tight budget, then sacrificing a little of your own time might be a price you’re willing to pay.
4. They Know the Psychology Behind Persuasive Content and Can Boost Conversions
Do you know what a copywriter actually does, besides writing commercial copy? They persuade. According to Express Writers, copywriters recognize a make-or-break sale and know how to create persuasive content for clients “without focusing heavily on sales speech.”
In fact, copywriters are those invisible heroes behind any slogan on a billboard. Copywriters are there in the amazing call to action that made you click ‘buy’, or when you sing along to your favorite TV advertisement because it’s just so catchy. Don’t underestimate the power of a copywriter – they can be crucial for transforming your brand into something special.
5. They Can Know a Lot about What You Need – Even More Than You in Some Cases!
If you’ve ever had to research something you don’t really know much about, you know that the first couple of hours is often the most difficult. You’re basically chasing after a general idea and looking to see where each website takes you. This can get even worse if you’re not really involved in your business beyond the money side, and you really need someone who can find the information you’re lacking.
A professional writer will help you target your writing to your intended audience by honing in on them. A writer with experience in research is also going to save you a ton of time.
It’s So Easy
The days of having to go through an extensive, complicated process to hire a professional copywriter or blog writer are long gone. With the arrival of freelance workplaces and other talent-finding sources, you can have a professional writer to work for you within minutes.
Don’t let this opportunity pass you by. Hire a professional writer today and start producing excellent, engaging content that has your audience falling in love with your brand, and most importantly, bringing you sales!