The official countdown to the 2015 update of Google Penguin is underway and it has SEO and SEM specialists everywhere super excited.
What will this update mean for you? Well, the term “real-time” has been thrown around quite a bit and here’s the significance of it:
Remember the previous update that penalized websites generating backlinks in unethical ways? Those websites felt the wrath of Google and their hatred of spamming search results almost immediately. And if these companies actually improved their method of gaining links by encouraging a credible link building strategy, they’re going to soon recover and regain rankings.
But with a real-time update, changes in rankings could take place almost immediately. This means if you have spam links leading to your website, you might see an almost immediate negative effect on your rankings. On the other hand, if you do what it takes to get rid of spam links and gain credible backlinks, you would also see a recovery in rankings almost immediately.
But what should you do to prevent getting penalized when this Google Penguin update is released?
It begins with checking your current website analytics and actively checking analytics on a recurring basis. You simply have to know where the traffic to your website is coming from regarding referral sites. A quick metric to review is the total amount of referring pages. If you have a lot of referring pages, this activity will seem a bit spammy to Google. Make sure to clean up your backlinks to keep this metric at a reasonable amount.
Another quick metric to check is the total amount of traffic to your website over time. Particularly look for random and sudden increases in traffic. If there are random major spikes in traffic, Google will think that it’s not occurring naturally and you might get penalized.
Also, take the time to create a sufficient link building strategy. This means optimizing both your internal and external links. Internal links include links to other pages on your site that make it easily navigable by your audience. Optimizing internal links makes it easier for Google to crawl your website and will definitely help your rankings.
Your link building strategy should also include off page tactics that build quality links to your website from other places. This could include promotion on social media or reaching out to people who would most likely link back to your website.
We hope this post gave you more information about the new Penguin release and what you can do to survive it. Have any other tips that would help? Be sure to leave them in the comments below!