Google announced earlier this year that they had been working on the Penguin 4.0 search algorithm update. This would change the way search results are ranked, affecting a lot of SEO practices.
Previously we had been expecting the update to be released by the end of 2015. Google had also stated they expected to release it in that time frame. For a lot of webmasters, this was great news as Penguin 3.0 had affected their rankings in a big way.
Now, after being questioned by a number of people, Google has confirmed that the Penguin 4.0 update will not be happening this year. With that being said, considering how much time and work has been put into it, the algorithm update is likely to drop pretty early in 2016.
What Does Penguin 4.0 Mean For Us?
The interesting thing about the 4.0 update is that it’s expected to be a real time algorithm. This means that Google can now automatically analyze and rank links based on its algorithm as soon as it discovers them. Websites that have been altered and/or updated will also be ranked as soon as the new versions are found.
Until now, there had to be a manual push through from Google to get all new content and pages ranked using their algorithm. The new real-time update removes the need for this. It will greatly increase efficiency and save time all around with this feature.
This also means that good SEO is going to be even more important, as it will have an immediate impact. Bad SEO should also be avoided for the same reasons; Google will likely immediately down rank you on their results page.
Stay with us for more news and updates about Penguin 4.0 as the information is released.