Using a content marketing calendar is the foundation of a strong marketing strategy. It may sound like a big commitment at first, but you can be sure that the time you’ve invested in a content marketing calendar will pay off down the road. Whether it’s a simple grid with a few links or a custom dashboard to schedule dozens of posts, a content calendar can help you efficiently plan your campaign.
It’s no secret that organization is a crucial ingredient in any marketing plan. With this tool, you can materialize all your brainstorming ideas in a systematic way. In turn, you can improve the quality of your content, achieve peace of mind, and get better results.
If you’ve just launched your website and you’re not sure what to post on your social networks, or if you’re looking for fresh ideas to add to your blog, you can use this resource to start posting quickly and consistently. But where do you find the best content marketing calendar to kick off 2023? Leadpages offers one for free, so let’s take a look at this helpful calendar and promotional planner for growing your writing business!
What Is a Content Marketing Calendar?
A content calendar is a document that helps you plan the content you’re going to publish on social media and your website’s blog. A good content calendar will help you turn ideas into content and content into conversions.
It gives you the chance to revise and proofread your drafts before publishing. This is a great advantage for writers, as we need to check our writing to ensure that it matches our writing business goals – and most importantly, that it aligns with our target audience.
In the end, a content marketing calendar opens up new opportunities to create awesome content, capture leads, and drive traffic to your blog. That’s why you need a plan and a powerful tool to organize your content. No one is free from a creative block. If you can create content in advance, why not do it?
One of the most efficient apps to manage your marketing strategy and get a free content marketing calendar is Leadpages. This simple and fast app allows you to create everything you need to increase your conversion rates like websites, landing pages, and pop-ups. Its goal is to create useful and robust marketing tools to make your life easier.
Thanks to Leadpages, you can create any type of website or landing page in a matter of minutes. You can start using the tool at affordable prices, starting at $37 per month. However, its new free 2023 content marketing calendar is a great place to start.
Why Should You Use This Content Marketing Calendar?
There are many reasons to try an optimized content marketing calendar for your writing agency’s marketing needs. Here are some of the benefits of using this calendar:
You’ll Save Time
Having a content calendar allows you to plan, group your work, avoid having to multitask, and write down all of your creative ideas. Your content will be organized even when you’re not feeling inspired. It can even save you from developing lower-quality filler content when you’re trying to find something to publish.
It’s Easy to Post Regularly
When you publish content on a regular schedule, you can more easily increase your likes on Facebook, the number of subscribers to your newsletters, and readers to your blog posts.
Consistently appearing in your audience’s feed is the key to capturing their attention. It also increases the likelihood of getting more interaction in your organic reach. This means your posts will reach more people who may start following your brand.
When you use a content marketing calendar, you’ll be ready with planned blogs and social posts to be published on a regular basis. It’s a great opportunity to make genuine connections with your target audience and increase your conversions.
You’ll Make Fewer Mistakes
When you plan your publications, you’re integrating an error-proofing mechanism into your work. Working on a piece of content days or even weeks in advance makes it easier to edit your copy, write better blog posts, fact-check your information, and review it thoroughly with your team.
You’ll Create Higher-Quality Content
The quality of content published on the internet has skyrocketed in the last few years. Today, it’s not unusual for a single social media post to have a content marketing manager or a whole team of creatives behind it – copywriters, designers, video editors, and photographers. When you have a long-term vision and plan, you’re driving a consistent brand voice and content that supports your marketing goals.
You Can Analyze What Works – and Improve What Doesn’t
Analyzing the results of your marketing campaigns can give you a lot of valuable information for your writing business. With an updated content marketing calendar, you can schedule A/B tests until you find the right recipe for success. You can also measure your posting frequency, determine the best time of day to post, analyze your yearly results, and discover more useful metrics.
How to Create a Content Marketing Calendar
Now that you know the importance of planning your marketing strategy, it’s time to learn how to create a content marketing calendar. With the 2023 content marketing calendar from Leadpages, you don’t have to build anything from scratch. You only need to make some changes to fit your writing business needs and that’s it!
First, it’s beneficial to audit your social channels and their content to get an objective overview of what you’re posting. If you don’t have any existing content, you can brainstorm content ideas by studying your competitor’s blogs or social media channels.
Next, decide what information you need to track on your content marketing calendar. Also, build a content library for your assets and establish a working pace. That will help you to start creating and scheduling your posts. Then, invite your team to make revisions and use their feedback for improvement.
For example, with the Leadpages calendar, you can plan your social media content for Twitter, Instagram, Facebook, and YouTube. You can also make a draft for your next blog post, upload it to Google Drive, and allow your team to access it and make changes.
You’ll be able to see all your marketing projects at glance and make changes yourself if necessary.
Particularly, this template will help you define the key elements to get your workflow organized:
- Scheduling dates and deadlines
- Who’s responsible
- Topic ideas
- Blog categories
- Suggested titles
- Main keywords
- Secondary or related keywords
- Featured images
- Progress status
- Meta titles
- Meta descriptions
- Links to documents or images
- Type of campaign and target audience
- Content copy
Step-by-Step Process of Setting Up Your Leadpages Calendar
In your content marketing calendar, you’ll find quick instructions to customize your content planner for the whole year. Here’s a quick step-by-step explanation to facilitate the use of this powerful marketing tool:
Step 1: Download the 2023 Content Marketing Calendar
First, download the content calendar from Leadpages. With this template, you don’t need to start from an empty spreadsheet! Just copy the file to your Google Drive or download it to your PC as an Excel file. Then, you can customize it and fill it with the specifics of your content marketing campaigns.
Step 2: Customize Your Content Marketing Calendar to Fit Your Needs
Here, you can choose the themes to develop in your marketing campaigns. Add more columns and set priorities, dates, or the details of each project for the whole year.
Step 3: Fill in Your Monthly Planner
By filling in your monthly planner, you’ll get a higher level of detail. For the best results, customize the fields and tabs to meet your business’s needs.
You can review the content you’ll publish day by day. You can even add the time to make your calendar more effective. Additionally, you can create multiple projects with specific daily information to facilitate your work.
Step 4: Check Your Results in the Campaign Timeline Master
This is the perfect space to set monthly and yearly goals. In this tab, you can measure the results of your campaign, as well as the completion of every objective in an orderly way. Add as much information as you need.
Remember, “If you can’t measure it, you can’t improve it.” So, always remember to set a clear objective for all your marketing campaigns. For instance, you can improve your email marketing campaigns by measuring your open rates and click-through rates, then make a decision based on these results.
Get Organized with a New Content Marketing Calendar!
Planning your content ahead of time can make a real difference for owners of a writing business. Improvising content at the last minute may reduce the quantity and quality of your work. But when you create well-planned content that engages your audience, you can more consistently grow your business and work faster.
Then, when your content schedule is ready, you can tackle more ambitious marketing projects. Should you run an Instagram contest? How about starting a search for influencers to collaborate with your brand? Add it to your new calendar. It’s up to you how to approach your marketing growth!