Category Archives: SEO

Digital marketing and content marketing strategies and news. SEO, SEM, PPC, Google Updates, Search Engine Rankings, and Brand Marketing Tips.

Improve Your Google My Business Listing Rank

google my business screenshot

If you are the owner of a local business – or someone marketing on their behalf – then it is almost essential that you have a listing on Google My Business. These listings appear at the top of Google’s search results, making them a prime location when trying to get new customers. Your listing will be seen before the user sees the normal search results, making it more likely that they will visit your business’s website, or even the store directly.

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A Look at Google’s Penguin 4.0 Update & the Expected Release Date

google penguin 4.0

Google announced earlier this year that they had been working on the Penguin 4.0 search algorithm update. This would change the way search results are ranked, affecting a lot of SEO practices.

Previously we had been expecting the update to be released by the end of 2015. Google had also stated they expected to release it in that time frame. For a lot of webmasters, this was great news as Penguin 3.0 had affected their rankings in a big way.

Now, after being questioned by a number of people, Google has confirmed that the Penguin 4.0 update will not be happening this year. With that being said, considering how much time and work has been put into it, the algorithm update is likely to drop pretty early in 2016.

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