If you’re using WooCommerce or Shopify as your e-commerce platform, you need to use the best tools around to increase your conversion rate. One of those tools that will grow the overall conversion of your online writing business is OptinMonster Spin to Win.
By creating a Spin to Win campaign, you’re essentially engaging and motivating your target market to choose your writing business over others. The gamification factor in OptinMonster Spin to Win campaigns brings in more clients. As a result, your freelance writing business becomes more profitable.
In this article, you’ll find information about installing OptinMonster and strategies you can use to significantly boost your WooCommerce and Shopify conversions.
Installing and Creating an OptinMonster Spin to Win Campaign
The first step is to install OptinMonster. Select the “Growth Plan” because this is the one that includes access to the Coupon Wheel Campaigns. Once you’ve installed and activated the OptinMonster plugin in WordPress, choose the option “Create New Campaign” on the campaign dashboard.
The next step is to choose your preferred coupon wheel template and a color you’re comfortable with. Remember, colors have a deep emotional appeal so choose the one that will work for your audience the best.
After selecting your color scheme, you will need to give your discount coupon wheel a name. Again, the name you choose should engage the audience of your freelance writing business, and be something that will help boost your targeted conversions.
When it comes to the design, you can customize the text, image, and background to fit your specific needs. It is also really important to set display rules. These will determine which audience will get to view your campaigns, and when. Adding integrations will also help you connect on a deeper level with your target audience.
The last step to set up your OptinMonster Spin to Win campaign is to publish it. Once you’re at this stage, OptinMonster will give you easy-to-follow directions on how to publish your campaign.
Different OptinMonster Spin to Win Strategies for Boosting Conversions
After having installed everything you need for your Spin to Win campaign, now is the time to get strategic on how you as a freelance writer want to boost the number of conversions for your online writing business. Here are some great ways to do this:
Target Abandoning Audiences
One way to boost conversions is to capture potential clients who would otherwise abandon along the way. You can do this by adding an exit-intent to your Spin to Win campaign so that any potential clients exiting your site will see it and hopefully change their minds.
One of the great things about OptinMonster is that if you give your almost-abandoning clients the chance to get a discount or a special offer, it will make a big difference in the end. For example, if you’re a freelance writer looking for clients, you can reel them in by offering a discount when they purchase your services.
Promote Free Demos and Tutorials
As a freelance writer or an online writing business, you can use the gamification factor of OptinMonster Spin to Win campaigns to promote free demos and tutorials. For example, you can attract potential writers to your platform by offering them the chance to win free tutorials in a coupon wheel campaign. As you might have experienced yourself, promoting free demos and tutorials is not an easy thing to do. Many freelance writers and businesses struggle with it but you can take advantage of a Spin to Win campaign to attract your target audience. When target audiences are attracted by the idea of winning, they are more likely to participate. This, in turn, increases the likelihood of you getting more conversions.
Turning Your Upgrades to a Lead Magnet
Lead magnets are a great way of connecting with your target audience to convert them into loyal clients. All you need are a few creative strategies that can pull potential clients in.
For example, if you’re introducing content and service upgrades as a freelance writer, make it part of your Spin to Win campaign. Those who participate in the game and win get the benefits of the upgrade as the prize. By doing this, you are making your upgrades lead magnets through your specific OptinMonster Spin to Win game. In other words, you’re turning your upgrades from services that your clients want to services that they urgently need.
Set up a Site-Wide Win Offer
This offer is about giving visitors to your site benefits after they have clicked on several pages. For example, you can set it up so that once your audience visits two or more pages, they can participate in a Spin to Win challenge. To do this you just need to set the display rules so that the game appears to particular audiences and at particular times. This strategy allows you to capture interested audiences and convert them into paying customers for your writing services.
There are many ways for freelance writers and online writing businesses to get creative and use the OptinMonster Spin to Win tool to boost WooCommerce and Shopify conversion rates. You may find that it’s a bit of trial and error until you find the right one. But once you’re familiar with the different techniques you’ll soon start to see your sales grow. It’s quick and easy to install, so give it a go and see what works best for your business.