Man holding a yellow printed book

BookBaby Review: Is This the Best Platform for Self-Publishing?

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Self-publishing is an intimidating experience if you are a first-time author. There are many things to consider like:

  • Should you have a printed book or an eBook?
  • How can you get a book cover that really represents what your book is about?
  • Where do you distribute your book?
  • How can you get people to buy it?

BookBaby makes the self-publishing process easy for you. Its experts help authors get to the marketplace by taking care of all phases of self-publishing. This support really makes the difference if you don’t know where to start. Many writers are skilled at expressing emotions and ideas in their writing but don’t necessarily have the promoting, editing, or design skills needed to create a final product that sells. That’s where BookBaby comes in!

This company will help you in every step from proofreading your work to paying out your royalties. Read on for a complete BookBaby publishing review. We’ll look at the available services, what they can do for you, the pros and cons, and how the company stacks up against other self-publishing platforms.

What Is BookBaby?

BookBaby self-publishing packages

BookBaby launched in 2011 and its success is based on a print-on-demand business model. The company has helped thousands of writers publish their books. BookBaby has experts in each area of the publishing process including cover designing, formatting, editing, printing, global distribution, marketing, multi-store publishing, and obtaining ISBN (International Standard Book Number).

BookBaby promotes book genres such as:

  • Fiction and nonfiction
  • Biography
  • Religious & spiritual
  • Children’s 
  • Cookbooks
  • Art & photography 
  • Sci-fi fantasy & comic books
  • Business
  • Self-help & how-to guides
  • Academic textbooks 
  • Journals, magazines & booklets

In addition, BookBaby offers services in English and Spanish and commits to publishing your book or eBook in well-known stores like Barnes & Noble, Amazon, Apple Books, Powell’s Books, Walmart, and many more. This way, you’ll receive higher profits from your book’s royalties.

BookBaby Packages and Services

BookBaby offers complete self-publishing packages depending on your needs. To take advantage of services such as design, editing, formatting, printing, and marketing, just send the files to the BookBaby platform and its team will do the rest. They will help create an eye-catching cover design and interior layout, as well as proofread and edit your entire book.

If you have a print-ready file in MS Word, Adobe InDesign, or PDF, you can go directly to distribution (in the US or worldwide). To help you get print-ready, BookBaby will advise you along the way, from making sure you have high-resolution images, the right margin size, a file free of sticky notes or comments, and error-free writing.

1. Print-on-Demand 

BookBaby’s print-on-demand business model is a convenient solution for self-published authors. It allows writers to distribute their books directly to retailers and readers, without having to buy and store thousands of books. With print-on-demand services, you make sure that: 

  • Your book is always in stock. Your book will be in stock 365 days a year because you work directly with the printer. You have complete control over your expenses and profits. 
  • Your book is always updated. You can easily make changes to your book and upload it again. Then, your next printed books and eBooks will reflect the changes you’ve made.
  • The financial risk is lower. There’s no need to predict demand. This is a pay-as-you-go strategy, in which you can start with just one printed book. 
  • No need for a big publisher’s approval. You have absolute control over your ideas and creativity. No one will tell you what to write. You take on all the risks and responsibilities for the promotion and marketing of your book.
  • Faster printing. As you work directly with the printer, you can have your book on the shelves in a couple of weeks.
  • You get higher royalties. With traditional publishing, you get low royalty rates (8 to 20 percent) and your publisher has creative control over your work, makes all marketing decisions, and takes on financial risk. With BookBaby’s print-on-demand services, you can receive 50 percent royalties on your book’s retail price.

BookBaby print-on-demand packages start at $149 for BooksShop (BookBaby’s own store) and $399 for global distribution. The company can print books from 24 to 840 pages, and all printing is done in the United States.

2. Editing and Formatting

One of the biggest perks is that BookBaby does offer extensive book editing services. This is great because even the best author needs a pro editor! The team will evaluate the structure of your ideas and writing style, and review elements such as grammar issues, misspellings, and capitalization.

Here’s a brief breakdown of BookBaby’s editing prices:

  • Line editing: $10 per page 
  • Copy editing: $7 per page 
  • Proofreading: $3 per page
  • eBook formatting: starts at $299

3. Publishing: Print and Electronic

Before your book is released, you need to decide where you want to publish it. Do you want to promote it in the US? Would you like to use international platforms to have a global reach? You also need to decide if you want only an eBook, a printed version, or both. BookBaby will take care of formatting your book to EPUB files or Mobi files, and for printed books, you can choose from predetermined sizes in hardcover or paperback.

Prices for publishing with BookBaby vary depending on the number of books you need (and additional services). There are three main publishing packages:

  • Express: 25 softcover books and eBook distribution with two ISBN barcodes for $1090
  • Complete: Express package plus book cover and interior formatting for $2190
  • Deluxe: Complete package plus marketing services (BookShop promotion and advertising in social media) for $2890

4. Cover Design

BookBaby has high-quality cover design services for printed books and eBooks. Their prices are as follows:

  • Printed Books: $599 (This option includes a free eBook cover as well)
  • eBooks: $399

However, if you have your own book cover, upload it to the platform and you can skip this service.

5. Distribution and Shipping

BookBaby helps you analyze your target audience and its preferences. Also, they will ship your book to the delivery addresses you prefer. They also accept split shipping, so you can place orders for two or more locations. For instance, you can send some books to a distributor and to your house or to friends.

As soon as your order has shipped, BookBaby will send you an email with a tracking number. All shipping orders in the US use UPS, and shipping orders outside the US are delivered by DHL. You can place your orders from anywhere as BookBaby’s delivery list includes 170 countries. You only have to pay customs taxes according to your country’s laws. 

6. Marketing Services

BookBaby’s marketing and promotion services are tailored to each author and the team will help you create marketing campaigns for your specific genre and audience. Marketing packages come in three plans:

  • Amazon
  • Marketing
  • Social media

All plans cost $399. The experts at BookBaby will teach you how to optimize your marketing campaign depending on the channel you choose. For instance, if you choose social media book promotion, they will help you understand and design the best social media practices for engaging readers, promote your books through Instagram, Twitter, or Facebook, and provide tips for tracking your social media analytics.

Facebook, Instagram, and LinkedIn Ads 

BookBaby Marketing Solutions, Facebook and Instagram Ads for authors

BooksBaby gives you the possibility to promote your book through the world’s largest social platforms, such as LinkedIn, Facebook, and Instagram. Three of the biggest social media platforms, these are reliable markets for independent authors, and promoting your book on them will increase sales.

In any case, BookBaby’s marketing packages require a minimum campaign budget of $100, and the cost per ad is $199. This service includes ad-related design, strategy, keyword research, and real-time metrics. 

Review of BookBaby

BookBaby is a great solution for self-published authors during all publishing phases. Its customer service is one of the best in the industry, and its publishing specialists will guide you step by step. The available packages are easy to understand and have many advantages since the company takes care of the entire publishing process. As a result, BookBaby reviews are amazing, with 4.4 stars on Trustpilot

But you should consider some of the services may not be the most affordable if you are on a budget. It might make more sense for you to look at freelance platforms, like Fiverr or Upwork, where you can find book covers starting at $15 instead of $299, or you can hire writers and editors to proofread your work.


  • Multiple services. BookBaby’s services are extensive and impressive. Each phase of the publishing process is covered.
  • Quick turnaround. There’s an extra Rush Service that allows you to get your book on the shelves in a couple of weeks.
  • BookBaby Learn and other free resources. As part of its service, BookBaby offers templates and guides with comprehensive information on how to publish and write effectively.
  • Payment options. You can pay for services with your credit card or PayPal account. And after selling your books, you can receive your royalties via bank transfer, check, PayPal, or Payoneer.


  • Price. If money is a major concern, this is probably not the best option for you. Prices of some services are high. So, weigh up the investment and consider cheaper alternatives if your budget is small.
  • Adding services racks up the bill. Some services are quite simple even for a first-time author and could save thousands of dollars if you do them yourself. Maybe you can learn how to transform your books from PDF to EPUB format, or how to upload your book to Amazon.

BookBaby Compared to Its Competitors

Before committing to any company, look into the pros and cons of different self-publishing services. Comparing BookBaby with its major competitors may help you decide which company best matches your needs.

BookBaby vs Lulu

Lulu self-publishing services homepage

BookBaby and Lulu offer similar services but Lulu works with third-party support as it connects with additional services such as Fiverr, ProWritingAid, and 99designs. Lulu’s production quality is optimal too, and it prints and distributes your books to popular stores such as Kobo, Scribd, Google Play, and Amazon.

However, compared to BookBaby, Lulu has mixed reviews. Lulu’s Trustpilot rating is 3.2 stars compared to BookBaby’s 4.4. Reading some of Lulu’s reviews online, it looks like their customer service is lacking, and if you have a complex project, you might not get much guidance.

BookBaby vs IngramSpark 

IngramSpark self-publishing services homepage

IngramSpark has lower prices than BookBaby, with eBook packages starting at $25. But you’ll need to have some publishing knowledge and experience to get the most out of the available services. With IngramSpark, you save money, but you won’t have support in every step of publishing your book. BookBaby’s customer service seems to be a better option. 

BookBaby vs Amazon Kindle Direct Publishing 

Amazon Kindle homepage

Amazon Kindle Direct Publishing, or KDP, is Amazon’s platform for book publishing. It is the biggest player in the self-publishing industry. It’s a great option, and one many new authors turn to right away, but there is a do-it-yourself element involved.

With Amazon KDP, you won’t have any support beyond Amazon’s indications and requirements. So, if you are new to self-publishing, BookBaby offers more advantages with hands-on support whenever you need it.

BookBaby Is Definitely a Powerful Choice for Self-Published Authors

BookBaby is built to guide you in your first steps as a self-published writer. You choose when and where to publish and you’ll learn the basic steps to sell your book and earn more royalties.

If you already have experience publishing your own books, you can skip many of BookBaby’s services. But even if you have self-published before, you can still get a lot out of some of BookBaby’s services, especially when it comes to distribution and promotion. It’s a useful and efficient option if you don’t have the time to develop the creative processes of your book and can afford to put a bit more money into getting your book on the shelves.


  1. Mario on January 4, 2024 at 11:48 am

    4.5 stars? More like 1 star!
    My suggestion… Use great caution when working with BookBaby. The sales of eBooks on partner retailer websites do not show on the BookBaby website. I have witnessed purchases on partner sites, with reviews, that do not show in my BookBaby account. Therefor, i never know how my ebook is doing regarding sales and reviews.

    It seems like a ploy to get consumers to invest more money in Boodbaby services, such as social media advertisement and other paid promotional plans. It’s appears that many people fall victim to this manipulative process.

    I hope to spare as many people as i can from the headaches, frustration, and indecency that BookBaby has created and displayed to their consumers.

    Bottom line.. You’ll spend a fortune publishing on Bookbaby and you do get anywhere close to your money’s worth

    I would not recommend this company to anyone.

    • Krystal Duhart on March 16, 2024 at 1:09 pm

      Omg wow that’s crazy

      • Dhananjay on April 18, 2024 at 2:02 pm

        I agree

    • Dhananjay on April 18, 2024 at 2:01 pm

      Thanks, Mario. I appreciate your review. I was thinking about using their service. Not now.

  2. Catherine Butterfield on November 6, 2023 at 5:38 pm

    You are wrong. Book Baby is a nightmare. Perhaps it was good when you used it, but I am going through the formatting process with them and it is horrendous. They make formatting errors, galore, and every time you need a type of fixed they charge you 50 extra dollars. Recently, I got my draft back with 21 new formatting errors in it just as we were nearing completion. In addition, you can never get anyone on the phone, although one of the things they have advertised as their personal touch. It’s email or nothing. I have no idea where this company got their good reputation.

  3. Veronica Morris on October 20, 2022 at 2:31 pm

    Do you have review information on Bookwritercorner publishing services –

  4. Robin Burgess on July 11, 2022 at 7:13 pm

    Thank you so much – I found this article very helpful as I look into publishing my first book!

  5. Ray R. Morawski on July 8, 2022 at 11:15 am

    Very informative article! Easy to understand and it covers many important topics. Thanks so much!

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